Get CREATIVE in SEPTEMBER ON YOUR SOCIALS!
Spring has officially arrived, and with it comes fresh energy, longer days, and a new wave of inspiration for your social media content. For Australian businesses, September is the perfect time to start building excitement for the festive season, tap into major cultural moments, and connect with your audience in authentic ways.
We love helping businesses create content that not only looks good but also engages the right people at the right time. Here are five content themes you can use this month:
1. Start Building Christmas Excitement
It may feel early, but your audience is already starting to think about Christmas parties, gift shopping, and year-end celebrations. Use September to spark conversation and get ahead of the curve.
Ask your audience:
“Would you rather book a Christmas lunch or cocktail-style event?”
“Do you prefer gift hampers or vouchers?”
“What kind of festive specials would you love to see this year?”
By inviting your followers into the process, you not only create engagement but also gather valuable insights to shape your Christmas offerings.
2. Celebrate the AFL Long Weekend
Footy finals fever is one of Australia’s favourite traditions — and a brilliant opportunity for businesses to join the conversation. Whether you’re in hospitality, retail, or services, you can tie your brand to the excitement.
Promote any specials, packages, or events.
Share a poll: “Who will take the flag this year?”
Create a checklist-style post: “Your Game Day Essentials” (products, services, or tips that connect back to your business).
Make your brand part of the ultimate AFL long weekend experience.
3. Welcome Spring With Something Fresh
After a long winter, people are ready to get outside, refresh routines, and try something new. September is the ideal time to launch fresh ideas, seasonal products, or creative campaigns.
Think about:
Introducing a new spring-inspired product or service.
Highlighting bright, colourful visuals in your content.
Sharing outdoor or lifestyle photography that captures the new season.
Caption idea: “Winter is over, the sun is out, and we’re ready to bring you something fresh this spring…”
4. Keep Content Personal & Authentic
Social media is shifting towards raw, real content — particularly on Reels. The good news? You don’t need to over-edit. Instead, focus on bringing people along for the journey.
Ideas for authentic content:
A behind-the-scenes look at how you prep for spring.
A quick chat with your team sharing what you’re excited about.
A sneak peek at a new product, service, or campaign in progress.
A “day in the life” style reel with simple clips.
Authenticity builds trust, and audiences are more likely to engage with content that feels natural.
5. Spark Conversations That Build Community
Don’t just talk at your audience — invite them into the conversation. Use polls, question boxes, or comment prompts to encourage interaction.
Ideas:
“What’s your favourite spring activity?”
“BBQ or picnic — what’s your go-to?”
“Who are you tipping for the AFL Grand Final?”
The more your followers engage, the more your content will be seen.
Final Word
September is all about renewal and anticipation. It’s the month to:
Plant the seeds for Christmas and summer campaigns.
Celebrate community moments like footy finals.
Share authentic, engaging content that feels fresh and personal.
By planning ahead now, you’ll keep your audience excited and ready to support your business in the busy months ahead.