Spring has officially arrived, and with it comes fresh energy, longer days, and a new wave of inspiration for your social media content. For Australian businesses, September is the perfect time to start building excitement for the festive season, tap into major cultural moments, and connect with your audience in authentic ways.

One of the most common struggles I hear from clients is: “I want to show up consistently on social media… but I have no idea what to post.”

Sound familiar?

If you’ve just started building your personal brand—or even if you’ve been online for a while but feel stuck - this is where content pillars come in. They’re one of the simplest tools to help you stay focused, consistent, and aligned with your brand.

Let’s break it down.

When it comes to building a personal brand on social media, one thing is clear: stories matter. Facts and features can tell people what you do, but stories tell them why you do it - and that’s what creates real connection.

Whether you’re a creative business owner, a small local shop, or someone starting out in the rural industry, sharing your story is one of the most powerful ways to stand out and build trust.

The other day, someone asked me: “Where would you even start if you're trying to build a personal brand on social media?"

Honestly, I could talk about this all day. But instead of overwhelming them with every single tip I’ve ever learned, I broke it down into three key stages - simple, strategic, and achievable for anyone starting out.

Whether you're a creative, small business owner or just exploring what your personal brand could be, this is a great place to begin.